About
The adbc story
Welcome to the AntiDadBodClub — where the mission is simple:
Be the kind of dad your future self thanks you for.
We get it...
Once upon a time, life was gym bags by the door, meal prep Sundays, and six-day training splits like clockwork. Then came kids, work, sleep deprivation, cold coffee and themysterious disappearanceof your quads.
And suddenly,dad lifebecame a full-contact sport — one where your fitness is the first thing to take the hit.
If you function well, everything else works. Your mood. Your patience. Your energy. Your ability to carry three grocery bags and a toddler without herniating a disc.
We believe in
Protein before excuses.
Movement every day — even if it’s 5 minutes between diaper duty.
Small, consistent upgrades.
Because the real transformation isn’t aesthetic.
It’s how you feel, how you show up, and how you co-work in your life, with the family you love.
And we’re here to equip you with the tools, the mindset and the tribe to make that happen — every damn day.
Our vision
- We want to build a world where dads don’t slowly fade into soft, tired background characters.
- Where strength is not a memory, but a choice, renewed daily.
- Where taking care of yourself is not selfish, it’s leadership.
Help dads feel powerful, capable, energized, and proud of the body that carries them through fatherhood.
Not for abs, Not for ego, but because when we function well - everyone wins.
Every damn day - A little bit better - For decades.
And we’ll do it together — with humor, practicality, protein, sweat, and small consistent actions:
